Design scenario-specific checkout processes for achieving maximum conversions.
Apply and manage various types of discounts and offers to boost customer purchases, larger orders, cross-selling, up-selling, revenues, and repeat visits.
Create product listings that your customers can customize according to their needs, including color, size, style, personal messages, etc.
Easy-to-customize shipping options allow you to create a shipping module that works specifically for your business, wherever your customers are.
Ecommerce, commonly known as electronic commerce, or electronic marketing, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The growth of ecommerce both encourages and is encouraged by innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s lifecycle, although it can encompass a wider range of technologies such as e-mail as well.
A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have an electronic commerce presence on the World Wide Web.
Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
In order to be effective, your ecommerce strategy needs to grow beyond the virtual shopping cart. Your ecommerce solution should be tailored first to your customer’s preferences and then to your company’s needs. Enabling your customers to make quick and convenient purchases is a good start, but an intuitive navigation structure can offer them additional purchase options, and offer you the potential of increased sales. “Ease of Use” was once a good standard, but now “Ease of Purchase” has now become the ecommerce ideal. A comprehensive ecommerce strategy can move you closer to that ideal.