What Is A Landing Page?

Unbounce defines a landing page as a “standalone web page distinct from your main website” that has a single objective. A landing page will help you accomplish your business’ main goal, which is to generate a lead or make a sale. There are 2 basic types of landing pages: click through and lead generation (also known as lead capture).

Why Do You Need A Landing Page?

A landing page is a useful tool to generate leads because it’s laser-focused. It helps casual visitors know who you are and what you have to offer without all the clutter. Many websites, despite having great design and amazing products, fail at getting the attention of visitors because they have a lot of distraction. Someone who doesn’t know who you are may have a difficult time trying to distinguish you from other websites.

They won’t spend time trying to figure out who you are. If they can’t identify who you are, they’ll leave. This is what a landing page can solve. Since landing pages have one central message, they are effective in educating potential customers. Those who don’t know how to sell online need to start with focusing on creating a good landing page.

Why Choose Landing Page Guys?

Don’t Settle For Just One Landing Page

In case you already have one, create more. The more landing pages you have, the better results you will have.The findings showed that the quantity of landing pages have a direct result on lead generation.

Data showed that companies that created between 10 and 15 landing pages experienced a 55 percent increase in leads. That means more landing pages will improve lead generation.

Having more than one landing page gives you the opportunity to convert more visitors to potential customers. The reasoning is simple. More landing pages give your business more exposure. If these pages make it to the search results, the possibility of having more visitors increases because there are multiple entry points for your business.

It also allows for more variety. Having different landing pages will give your business a varied look. This can trigger interest in customers and eliminates any risk of looking dull.

Multiple landing pages will also give you the opportunity to segment your target matter. This will help you identify different target markets and determine products that will best suit them. Having different versions of landing pages will help you establish and nurture a relationship with different groups of consumers. You will have the opportunity to introduce your product and show them what they can benefit from that.

Last Conclusion

Using landing pages will help you sell. Those who are struggling with effective ways on how to sell online need to consider this. A landing page will help you make a sale without selling.